Fujifilm India Pvt Ltd is planning to strengthen its customer care network across the country to provide its customers effective and speedy services for its products -- a move aimed to increase its market share to 15 per cent in the next three years.
Kenichi Tanaka, managing director, Fujifilm India, said, “We intend to make our customers feel proud of owning a Fujifilm FinePix digital camera and also have the peace of mind that it is backed by nationwide services and support network. We are confident that this move will enable us to garner attention of our target audience and increase our nationwide sales so as to meet our target of capturing 15 per cent market share within next three years and emerge as one of the top 3 brands in the country in terms of sales.”
In North, Fujifilm has its service centres in Chandigarh, Dehradun, Jammu, Lucknow, Ludhiana, New Delhi, Jaipur, Gurgaon and Ghaziabad. In South, it has its service centres in the cities of Bengaluru, Chennai, Cochin, Coimbatore, Madurai and Secunderabad. In the central India region, Fujifilm service centre is present in Indore while in the East, the company has service centres located in Bhubaneswar, Guwahati, Kolkata and Patna. In West, Fujifilm caters to its customer care requirements through its centres in Ahmedabad, Mumbai, Nagpur, Pune, Goa and Raipur.
“The end user needs to be reassured about the fact that the digital camera he is investing in would serve his purpose for years to come and that there is prompt after sales service support available. We have consciously worked on this aspect and have set up a robust service network across all regions in the country and are sure that it will help us reinforce our brand equity,” elaborated A. Rajkumar, country general manager (DSC), Fujifilm India.
Fujifilm also intends to ramp up its branding, sales and marketing activities through a series of above and below the line marketing activities so as to effectively get across its message to its diverse target audiences.
Kenichi Tanaka, managing director, Fujifilm India, said, “We intend to make our customers feel proud of owning a Fujifilm FinePix digital camera and also have the peace of mind that it is backed by nationwide services and support network. We are confident that this move will enable us to garner attention of our target audience and increase our nationwide sales so as to meet our target of capturing 15 per cent market share within next three years and emerge as one of the top 3 brands in the country in terms of sales.”
In North, Fujifilm has its service centres in Chandigarh, Dehradun, Jammu, Lucknow, Ludhiana, New Delhi, Jaipur, Gurgaon and Ghaziabad. In South, it has its service centres in the cities of Bengaluru, Chennai, Cochin, Coimbatore, Madurai and Secunderabad. In the central India region, Fujifilm service centre is present in Indore while in the East, the company has service centres located in Bhubaneswar, Guwahati, Kolkata and Patna. In West, Fujifilm caters to its customer care requirements through its centres in Ahmedabad, Mumbai, Nagpur, Pune, Goa and Raipur.
“The end user needs to be reassured about the fact that the digital camera he is investing in would serve his purpose for years to come and that there is prompt after sales service support available. We have consciously worked on this aspect and have set up a robust service network across all regions in the country and are sure that it will help us reinforce our brand equity,” elaborated A. Rajkumar, country general manager (DSC), Fujifilm India.
Fujifilm also intends to ramp up its branding, sales and marketing activities through a series of above and below the line marketing activities so as to effectively get across its message to its diverse target audiences.
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