MBA Semester –3 Paper 3: Strategic Management

MBA Semester –3 Paper 3: Strategic Management

Strategic Management

SECTION – A

Unit I: Strategic management - Introduction to strategic management, Strategic decision making,

Strategic management process; Difference between Policy, Strategy and Tactics.

Unit II: Strategic Intent - Vision, Mission & goals, Preparation of Vision & Mission Statement;

Organisational objectives, Hierarchy of objectives & strategies, setting of Objectives.

Unit III: Internal & Resource analysis - SWOT analysis, Resource analysis- a) Organisation capabilities &

competitive advantage b) Value chain analysis; Concept of synergy -Core competency,

Competitive analysis - Interpreting the five forces model, Competitors analysis

Unit IV: External analysis - Environment analysis a)Components of External environment

b)Components of Internal environment c)Environmental scanning. Industry Analysis a) A Framework

for industry analysis b)Michael Porter’s Analysis c)Usefulness of industry analysis.

Unit V: Strategy Formulation (Case study) - Corporate level strategy: A) Growth-Concentration,

Horizontal, Vertical, B) Diversification- Concentric, conglomerate. C) Expansion through Cooperation;

Merger, Acquisitions, Joint ventures & strategic alliances D) Stability -Pause/proceed with caution, No

change, Profit strategies. E) Retrenchment –Turnaround, Captive Company Strategy, Selling out

Bankruptcy, Liquidation.

SECTION – B

Unit VI: Business Level strategy & Functional level strategy - A) Business Level strategy- Competitive

advantage, Low cost strategy, Differential strategy and Focus strategy, B) Functional level strategy -

Operations strategy, Marketing strategy, Financial strategy, Human Resource strategy.

Unit VII: Portfolio Approach & analysis - a)Portfolio analysis, advantages & disadvantages, b)BCG

Matrix c) General Electric’s Business Screen, d)Life cycle or Arthur D Little matrix, e) Balance scorecard.

Unit VIII: Global strategy - Reasons for globalization, Global expansion strategy, International Portfolio

Analysis; Market entry strategy, International strategy & competitive advantage.

Unit IX: Strategic Implementation - 7 s framework- (separate variables in details), Strategic Business

Unit (SBUS), Merits & Demerits of SBU; Leadership, Power & organisation culture.

Unit X: Strategic evaluation, Control & continuous Improvement - Establishing strategic evaluation &

control; The quality imperative: continuous Improvement to build customer value, Fundamentals of Six

sigma approach for continuous improvement.

Suggested Readings:

1.

Strategic Planning & Formulation of Corporate Strategy, V S Ramaswami, S Namaumari, Publication- Macmillan, India.

2.

Strategic Management ,9 th Edition – John A Pearce II, Richard B Robinson, Jr

Publication-Tata McGraw- Hill Publishing Company Limited, New Delhi.

3.

Crafting & executive strategy -14 th edition, Arthur A. Thompson Jr, A.J. Strickland III, Publication-Tata McGraw- Hill

Publishing Company Limited, New Delhi.

4.

Management Policy & strategic Management – R.M. Srivastava Publication – Himalaya Publishing House.

5.

Global Strategic management – Kamel Mellahi, J. George Frynas, Paul Finlay Publication- Oxford University Press, New

Delhi