TECHNOLOGY NEWS:New Ad Campaign by Idea Mobile

Idea Cellular has launched a new campaign in the What an Idea Sirji series. The aim is to boost the Idea VAS. The concept is to promote the use of value added services so that people depend less on paper and help the environment. It is a campaign that will also help other mobile service providers.

The campaign has been developed by Lowe, the creative agency of Idea. The campaign has featured brand ambassador Abhishek Bachchan. The idea is to convince mobile users to make use of the Value Added Services for tasks like reading newspapers, generating and paying bills and a whole lot of other tasks.

Abhishek Bachchan plays the role of tree that has been agonized due to the rampant misuse of the environment. He is conveying the message of going green. If most users decide to change over to mobile applications it will save a lot of paper.