MBA Semester –3 Paper 2: Entrepreneurial Development
Entrepreneurial Development
SECTION A
Unit I: Entrepreneurship - Creativity and Innovation, Relationship with the Economic Development,
Barriers to Entrepreneurship (Factors affecting Growth of Entrepreneurship), Theory of Achievement
Motivation, McClelland’s Experiments, Women Entrepreneur’s.
Unit II: Entrepreneurship Trends - Strategic Management, Forms of Ownerships, Franchising, Mergers
and Acquisitions, Types of Entrepreneurship, Career Planning, Choice of Entrepreneurship as a Career,
Cases from Indian Industry.
Unit III: Business Idea - Identifying & Developing Entrepreneurial Potential, Business Ideas Generation
Process, Evaluation of Business Idea.
Unit IV: Business Plan - The ED Cycle, Building the Business Plan, Venturing an Enterprise, Financial
Considerations (Cash Flow Management, Financial Plan, Business Plan).
Unit V: Entrepreneurial Support Systems - Activities of SIDBI, EDI, NIESBUD, DIC, NABARD
Government policy, Agency supporting entrepreneurial development Industrial estates.
SECTION B
Unit VI: Location and Layout Decisions - Location decisions for Manufacturing, Retail and Services
Business, Layout and Design Considerations, Build, Buy or Lease Decisions.
Unit VII: Entrepreneurship in India - Entrepreneurship Development in India: Issues and Opportunities,
Small-Scale Sector in India, The NGO Factor in EDP-INDIA Corporate Social Responsibility (CSR):
NGO’s in India, Social Responsibility of Entrepreneurs, CSR.
Unit VIII: The Industry and Ancillarization
Entrepreneurship & Industry, Ancillarization,
Ancillarization in India, Ancillaries & Industrial Development, Ancillary Opportunities in different
Economic Sectors: Agro Industries, Logistics, BPO, Banking and Finance, Sub-contracting System,
Supplier Organization Network Global Aspect of Entrepreneurship.
Unit IX: Financial incentives - Backward area benefits, Schemes for educated unemployed, Fiscal
incentives, Procurement of industrial equipment, marketing support.
Unit X: Entrepreneurial behaviour - Techno economics innovation and entrepreneurship, Socio-
psychological factors influencing entrepreneurship development.
Suggested Readings:
1.
Entrepreneurship 6 th edition. Robert D Hisrich , Tata McGraw-Hill.
2.
Kuratko- Entrepreneurship – A Contemporary Approach, (Thomson Learning Books)
3.
Small-Scale Industries and Entrepreneurship. Desai, Vasant (2003). Himalaya Publishing House, Delhi.
4.
Chary – Business Gurus speaks ( Macmillan)
5.
S.S. Khanka – Entrepreneurial Development (S. Chand & Co.)
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