Paper III: Retail Management
SECTION A
Unit I: Introduction to Retail Management - Retail & Retailing – definitions, Meaning of Retail Mix,
Growth of Retail Industry, Factors responsible for changes in retailing, Challenges & Opportunities to
Retail Industry.
Unit II: Store Retail Formats - Independent/ Stand alone outlet, Convenience Store, Supermarket,
Discount Store, Off-price retailer, Department Store, Corporate chains, Consumer co-operatives,
Shopping malls, Hypermarkets, Catalogue showroom, Franchising.
Unit III: Non-store Retail Formats - Multi-Level marketing, e-tailing, Tele-shopping, Automatic Vending
Machines, Direct Mail Marketing.
Unit IV: Retail Planning - Retail Planning Process, Retail Finance, Location Selection Decision, Lay-out
Planning.
Unit V: Studying Consumer Behaviour & Other Related Issues in Retailing -Understanding Consumer
Behaviour, Cultural & Social Group influence on Consumer Purchase Behaviour, Consumerism & Ethics
in Retailing.
SECTION B
Unit VI: Strategic Issues in Retailing - Development of Retail Brand, Implementation of CRM, Retail
Pricing, Financial Implications of Retail Strategy, Retail Supply Chain.
Unit VII: Merchandise Management - Merchandise Mix, Category Management, the concept of SKU,
Assortment Planning Process, Vendor Management & Buying System.
Unit VIII: Store Management - Store Operations Management, Store Design- Interiors & Exteriors,
Customer Services, Store Profitability, Retail Display, Visual Merchandising, Floor Management.
Unit IX: Retail Promotion - Planning Retail Promotions, Store Events & Sales Promotion, Retail
Advertising.
Unit X: Technology in Retailing - Applications of IT in retailing, Coding Systems, RFID- Retail
Applications.
Suggested Readings:
1.
Retail Management – Suja Nair, Himalaya Publishing House.
2.
Retail Marketing Management – David Gilbert – Pearson Education.
3.
Retailing Management – Levi Weitz- Tata McGraw Hill Publication
4.
Retailing Management by Bajaj –Published by Oxford.
5.
Retailing Management – Text & Cases – Swapna Pradhan - Tata McGraw Hill Publication
SECTION A
Unit I: Introduction to Retail Management - Retail & Retailing – definitions, Meaning of Retail Mix,
Growth of Retail Industry, Factors responsible for changes in retailing, Challenges & Opportunities to
Retail Industry.
Unit II: Store Retail Formats - Independent/ Stand alone outlet, Convenience Store, Supermarket,
Discount Store, Off-price retailer, Department Store, Corporate chains, Consumer co-operatives,
Shopping malls, Hypermarkets, Catalogue showroom, Franchising.
Unit III: Non-store Retail Formats - Multi-Level marketing, e-tailing, Tele-shopping, Automatic Vending
Machines, Direct Mail Marketing.
Unit IV: Retail Planning - Retail Planning Process, Retail Finance, Location Selection Decision, Lay-out
Planning.
Unit V: Studying Consumer Behaviour & Other Related Issues in Retailing -Understanding Consumer
Behaviour, Cultural & Social Group influence on Consumer Purchase Behaviour, Consumerism & Ethics
in Retailing.
SECTION B
Unit VI: Strategic Issues in Retailing - Development of Retail Brand, Implementation of CRM, Retail
Pricing, Financial Implications of Retail Strategy, Retail Supply Chain.
Unit VII: Merchandise Management - Merchandise Mix, Category Management, the concept of SKU,
Assortment Planning Process, Vendor Management & Buying System.
Unit VIII: Store Management - Store Operations Management, Store Design- Interiors & Exteriors,
Customer Services, Store Profitability, Retail Display, Visual Merchandising, Floor Management.
Unit IX: Retail Promotion - Planning Retail Promotions, Store Events & Sales Promotion, Retail
Advertising.
Unit X: Technology in Retailing - Applications of IT in retailing, Coding Systems, RFID- Retail
Applications.
Suggested Readings:
1.
Retail Management – Suja Nair, Himalaya Publishing House.
2.
Retail Marketing Management – David Gilbert – Pearson Education.
3.
Retailing Management – Levi Weitz- Tata McGraw Hill Publication
4.
Retailing Management by Bajaj –Published by Oxford.
5.
Retailing Management – Text & Cases – Swapna Pradhan - Tata McGraw Hill Publication
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