Monday, April 27, 2009: SES Technologies, an IT distribution house, is further enhancing its reach across the country by organising series of road shows in liaison with top technology firms. This campaign is a part of SES’s marketing strategy to spread technology in B, C and D class cities while taking SES to the remotest part of the country.
Through this marketing campaign, SES aims to further add value to its vendor partners by showcasing all the latest products in smaller cities where these events usually do not reach.
SES will be hosting these road shows across nation in a stage-wise process consisting of three different stages with 12 cities in the first stage. Surat, Cochin, Raipur, Nagpur, Coimbatore, Vijaywada, Kolhapur, Chandigarh, Varanasi, Trivendrum, Ludhiana and Jaipur will be the target for the first stage. The second and the third stage will consist of 20 to 30 cities, respectively.
Multiple vendors and multiple products will be a key for these campaigns with SES 'One Day Treat' as another attraction creating a win-win situation for channel partners and technology companies. Exciting deals and schemes will be offered on the day particular road show is conducted.
According to Jacques Roux, director, SES Technologies, "These exclusive road shows will also provide an ideal platform for a direct communication between vendor partners and customers. Vendor partners will get an opportunity to expand their customer base and at the same time increasing awareness of technological products across nation."
Through this marketing campaign, SES aims to further add value to its vendor partners by showcasing all the latest products in smaller cities where these events usually do not reach.
SES will be hosting these road shows across nation in a stage-wise process consisting of three different stages with 12 cities in the first stage. Surat, Cochin, Raipur, Nagpur, Coimbatore, Vijaywada, Kolhapur, Chandigarh, Varanasi, Trivendrum, Ludhiana and Jaipur will be the target for the first stage. The second and the third stage will consist of 20 to 30 cities, respectively.
Multiple vendors and multiple products will be a key for these campaigns with SES 'One Day Treat' as another attraction creating a win-win situation for channel partners and technology companies. Exciting deals and schemes will be offered on the day particular road show is conducted.
According to Jacques Roux, director, SES Technologies, "These exclusive road shows will also provide an ideal platform for a direct communication between vendor partners and customers. Vendor partners will get an opportunity to expand their customer base and at the same time increasing awareness of technological products across nation."
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